To support the launch of a new epilepsy treatment the client wanted to develop an online tool that could be used as a component part of the corporate website but also stand alone as a device based tool.
Working closely with the client, our Strategic Department proposed a concept that would enable Health Care Practitioners to witness the medical doctors and scientists involved in the key research directly purveying the key scientific information via a filmed interview, a tactic that would take the level of detail in the content way beyond that found in standard healthcare advertising.
With a concept in place, the project came to me to turn it into a functioning reality. My hook to make the idea real was to use the video as the literal focal point of the UX, by placing it in the centre of the viewport.
This was then supported by key data and infographics which were housed in 4 carousels accessible from the main navigation. The user is able to select a section or click through the full set, end to end. At all times the user is able to listen to short audio clips related to the visual via an integrated audio player.
Housed at the bottom of the viewport are four further areas of content, namely the advertising campaign material, in the form of 2 more videos, a set of PDF brochures the abstract of the study, as published, and the full reference list.
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